How to Measure and Communicate Employee Engagement ROI
Did you know that the repercussions of an employee's exit extend far beyond their empty desk?
Refilling that position can cost up to a staggering 213% of the employee's salary. But it's not just about the dollars.
The intangible losses—like the invaluable knowledge that departs with them and the ripple effects on team morale—can be even more significant.
Understanding and leveraging the true ROI of employee engagement is a necessity.
Dive deeper into this guide, and you'll learn the pivotal role managers play, the metrics that truly paint the picture, and the actionable steps to elevate your organization's engagement game.
Why Employee Engagement Matters More Than Ever
Refilling a position after someone exits can be exorbitantly expensive. It can cost a company 1.5 to 2 times the employee's salary.
For hourly workers, it costs an average of $1,500 per employee. For technical positions, the cost jumps to 100-150% of its salary. At the high end, replacing a C-suite executive can cost 213% of the position’s salary.
Every time an employee exits, not only are you investing time and effort into recruiting, onboarding, and training their replacement, but there's also a silent toll on your business as that position stays vacant.
We often refer to these as the 'cost per hire' and the 'cost of vacancy.' Surprisingly, about two-thirds of the expenses tied to turnover aren't immediately visible.
Companies are often stretched thin, trying to achieve more with less. When an employee departs, it's not always a given that their position will be backfilled. This makes retention paramount.
The Key Driver of Employee Engagement: Your Managers
There's an adage that goes, "Employees don't quit their jobs; they quit their bosses."
Managers are the linchpins of employee engagement. They set the tone, establish the culture, and are often the primary touchpoint for their direct reports.
According to Gallup's State of the American Manager: Analytics and Advice for Leaders report, managers account for at least 70% of the variance in employee engagement scores across business units.
Tackling this challenge begins by focusing on what truly counts. As revealed by Gallup, there's a direct connection between the level of employee engagement in a business unit and crucial performance metrics.
This includes:
Improved customer feedback
Enhanced profitability
Increased productivity
Superior quality with fewer errors
Reduced staff turnover
Decreased absenteeism
Minimized theft
Drop in safety incidents
In short, if you want to increase employee engagement, you need to invest in developing your managers first.
The key driver of your employee engagement strategies is your managers. Elevate them with science-backed micro content that creates behavioral changes.
Measuring the Employee Engagement ROI: A Comprehensive 10-Step Blueprint
But before you can roll out a new manager development program, you need your leadership team's approval and budget. That's where the ROI conversation comes in.
Step 1: Define Employee Engagement
Before diving into the metrics, it's essential to understand what 'employee engagement' means within your organization.
Does it signify job satisfaction, alignment with company values, or perhaps an individual's enthusiasm for their role?
Establishing a clear definition will set the foundation for the subsequent steps.
For example, a highly engaged employee would :
Proactively participate in meetings, company events, team discussions, etc.
Demonstrate a team-first attitude, such as celebrating team achievements, extending support, or keeping the team accountable.
Show a hunger for personal and professional growth, like enrolling in courses or seeking mentorship.
Complete tasks and proactively improve or assist others without needing instructions.
Frequently provide feedback, ask questions, and communicate openly.
Speak positively about the company and other employees.
Step 2: Identify Key Employee Engagement Metrics
Metrics serve as the compass guiding your engagement initiatives. Some concrete metrics include:
Employee turnover rate.
Employee net promoter score (eNPS).
Productivity levels and quality of work.
Employee satisfaction surveys.
Tip: Use these questions to get meaningful results from your employee satisfaction surveys:
How likely are you to work here one year from now?
How likely are you to work here 3 years from now? (Provides insights into long-term commitment.)
How likely are you to recommend your manager? (Sheds light on leadership effectiveness.)
Step 3: Gather Data
Data is the lifeblood of ROI analysis. Use engagement surveys, performance reviews, exit interviews, pulse surveys, and other tools to collect data on the meaningful metrics. Pay attention to areas with exceptionally high and low scores. Look for recurring themes across data sources.
If you're investing in manager development, consider piloting an A/B test to compare outcomes between managers who participated in the program and those who didn't.
Step 4: Determine the Costs
To calculate ROI, you need to know the investment. Costs can include:
Engagement surveys: The expenses involved in creating, distributing, and analyzing these surveys.
Training and development programs: Both for individual contributors (ICs) and managers.
Team-building events: Venue and logistics, activity costs, food and beverages, facilitator fees.
Employee recognition programs: Rewards, bonuses, events or other forms of recognition or digital platforms that host the recognition efforts.
Step 5: Calculate the ROI
With the data in hand, use the following formula to determine ROI:
For instance, if reduced turnover saved the company $500,000, and the engagement initiatives cost $100,000, the ROI would be 400%.
This formula works in theory. In practice, calculating the ROI is not as straightforward as we think. Here's why:
It’s challenging to assign a dollar value to employee morale, creativity, and company culture which can significantly impact engagement and productivity.
A spike in sales or decrease in turnover is difficult to directly attribute to increased employee engagement or to other factors at play.
The benefits of manager development programs often take 3 to 6 months to manifest.
It requires comprehensive data, which can be time-consuming and sometimes unreliable.
By the way, at Elevate Leadership, we don't just measure ROI; we amplify it. We can be your guide to navigating employee engagement metrics and forging a clear path to actionable insights. Your roadmap to engagement success starts here. Why guess when you can know the true dollar value or your programs?
Step 6: Analyze the Data
Go beyond the raw numbers and focus on the underlying trends and patterns.
Are there specific times when employee engagement peaks or dips? Can these be linked to internal or external events? Which departments or teams showcase the highest engagement, and what commonalities do they share?
If you've run a manager development program, assess its specific ROI and gather feedback on its most effective components.
Here are a few tips to keep your efforts on the right track:
Quantitative Analysis: Begin by looking at the numbers. How has manager turnover changed since the program's inception? Are there fewer internal complaints? Has team productivity increased? These metrics can provide a direct measure of the program's impact.
Qualitative Analysis: While numbers are crucial, the qualitative aspects provide depth. Has there been a noticeable change in team morale? Are managers reporting increased confidence in their roles? Are they more proactive in addressing team concerns?
Feedback Surveys: Shortly after the program concludes, distribute a feedback survey to all participants. This ensures that the content is still fresh in their minds.
Focus Groups: Organize small focus group sessions with managers who attended the program. This provides a platform for open discussion and can yield insights that might not emerge in a survey.
Feedback from Their Teams: Managers aren't the only ones who can provide feedback. Their teams can offer a unique perspective on any changes in management style, communication, or overall team dynamics post-training.
Review Long-Term Impact: Feedback isn't just a one-time process. Several months after the program, revisit the feedback. Have managers continued to implement what they learned? Are the positive changes sustained over time?
Step 7: Communicate Results
Communication is paramount. Tailor your approach based on your audience.
For executives: Highlight the problem, your approach, and the outcomes. Showcase the value of further investment in engagement initiatives.
For managers: Emphasize the value of their participation in development programs and how their behavior positively impacts the team.
For employees: Raise awareness about manager development and its benefits for the team.
Step 8: Recommend Actionable Next Steps
Your analysis should pave the way for future initiatives. Propose methods to enhance engagement, recommend scaling successful programs, and highlight areas needing attention.
Let's look at this scenario from a tech company. After conducting a thorough analysis, the company looked at their:
Employee Engagement Score: Their overall employee engagement score was 75%, a 5% drop from the previous year.
High Turnover in the Sales Department: The sales department had the highest turnover rate at 20%.
Manager Feedback: Employees felt they didn't receive enough constructive feedback from their managers.
Successful Mentorship Program: The newly implemented mentorship program in the IT department showed a 15% increase in engagement scores.
Based on the findings above, here are some actionable steps the company could take to boost engagement:
Enhance Engagement
Feedback Mechanism: Introduce a monthly feedback mechanism where employees can provide anonymous feedback about their work environment, managers, and overall job satisfaction. This will help in identifying pain points and areas of improvement.
Engagement Activities: Organize monthly team-building activities and workshops. For instance, a workshop on effective communication can address issues employees might face in conveying their ideas.
Scale Successful Programs
Expand Mentorship Program: Given the success of the mentorship program in the IT department, consider implementing it in other departments, starting with sales. Pairing new sales employees with seasoned professionals can help in faster onboarding and better team cohesion.
Areas Needing Attention
Sales Department Turnover: Conduct exit interviews to understand the reasons for high turnover. If it's related to job dissatisfaction, consider revising sales targets or providing better incentives. If it's due to manager issues, consider leadership training for sales managers.
Manage Feedback: Organize training sessions for managers, focusing on providing constructive feedback. Introduce tools that facilitate regular one-on-ones between managers and their direct reports.
Step 9: Seek Feedback
Engagement is a two-way street. Regularly interact with managers and employees to gauge what's resonating and needs refinement. Their feedback can be instrumental in shaping future engagement strategies.
Consider running quarterly check-ins at a minimum, preferably monthly, to review your engagement initiatives.
Conduct annual deep dives to analyze quantitative metrics and qualitative feedback through focus group discussions, and one-on-one interviews to get a holistic view of engagement levels.
Step 10: Iterate Regularly
Engagement and its ROI are dynamic. After assessing the impact of your initiatives, tweak strategies as required and keep the communication channels open.
Ensure feedback mechanisms are in place and employees feel safe to share their thoughts. Regular town hall meetings, anonymous suggestion boxes, and open-door policies with management can foster a culture of open dialogue.
Communicate this back to employees when changes are made based on their feedback. Let them know their voices are heard.
Conclusion
Employee engagement is the bedrock of a successful organization. The heroes that support that bedrock are your managers.
It's our responsibility to ensure that our teams feel valued, understood, and equipped to succeed. Whether you're onboarding a new hire or looking to boost overall engagement, remember that it's an investment that pays rich dividends.
Ready to See the Tangible Benefits of Manager Training on Employee Engagement?
Schedule a call to calculate the ROI of a more engaged workforce. Gain insights into improved productivity, retention, and morale. Take action now to unlock your company's full potential.
Lucy Georgiades, Co-Founder and CEO @ Elevate Leadership
In London and Silicon Valley, Lucy has spent over a decade coaching Founders, CEOs, executive teams and leaders of all levels. She’s spent thousands of hours helping them work through challenges, communicate effectively, achieve their goals, and lead their people. Lucy’s background is in cognitive neuropharmacology and vision and brain development, which is all about understanding the relationships between the brain and human behavior.
Lucy is an Oxford University graduate with a Bachelors and a Masters in Experimental Psychology and she specialized in neuroscience. She has diplomas with distinction in Corporate & Executive Coaching and Personal Performance Coaching from The Coaching Academy, U.K. She also has a National Diploma in Fine Art from Wimbledon School of Art & Design.
